Naming Rights Mania

When it comes to sports I am a traditionalist, are actually a traditionalist when it comes to all, but that's another story. I always (naively) hoped that the trend in professional sports to sell naming rights for stadiums and arenas would be just a fad. Given the recent history, my hope is rapidly fading.While practice is certainly not new Fenway Park, Wrigley Field and Busch Stadium were all appointed to promote their business-owner nor is it limited to North America, the offers are completed these days are nothing short of shocking. When the arena owners and businesses began to see the potential seriously, was seen as a partnership where both parties reasonably received an extra boost to their bottom lines. Companies that spend a small percentage of their advertising budget in exchange for passive exposure to their brand and the owners would get a nice check every year, with no risk attached. Generally are offered by three to ten years in duration and annual fee of $ 500K to $ 1 million range.Things forever changed, however, when that bright light in the world of American business, Enron entered into play. As you may recall, in 1999 the company signed an agreement with the Houston Astros to name their new ballpark. The agreement was for a total of $ 100 million in 30 years. The fact that Enron did not really have the money is a topic for another article, the point here is that they changed landscape.As with everything in our society free market prices are based on what you can get and if the Astros could get so could everyone else ... and it is a list of the top 10 existing plants! Citi Field (New York Mets) $ 400,000,000 20 anniReliant Stadium (Houston Texans) $ 300 million 30 anniFedEx Field (Washington Redskins) $ 207 million over 27 anniAmerican Airlines Center (Dallas Mavericks, Dallas Stars) 195 million in 30 anniPhilips Arena (Atlanta Hawks, Atlanta Thrashers) $ 181,900,000 in 20 anniUniversity of Arizona Stadium (Arizona Cardinals) $ 154 million in 20 anniBank of America Stadium (Carolina Panthers) $ 140 million of 20 anniLincoln Financial Field (Philadelphia Eagles) $ 139,600,000 in 20 anniLucas Oil Stadium (Indianapolis Colts) $ 121,500,000 in 20 anniInvesco Field at Mile High (Denver Broncos) $ 120 million over 20 anniOra, given the economic crisis of the last years, one might think that the madness would end. In fact, the recently built New Meadowlands Stadium in New Jersey, home of the New York Giants and New York Jets and Dallas Cowboys Stadium does not yet have corporate names. When they do, though, watch out for here are two more mega-deals to further tip the scales: Barclays Center in Brooklyn, New York (New Jersey Nets) $ 400 million 20 Los Angeles anniGli farmers field (?) 700 million dollars 30 anniSì, you read that right $ 700 million and not even have a team! Okay, you will definitely get a team, but quiet ... fifteen years ago taxes were sufficient to cover the salaries of janitorial name for years, now almost pay for the stadium! A strong impact on taxes is the cost of naming The same stages. In 1989, the SkyDome (now Rogers Centre) opened in Toronto, was the first retractable domed stadium and was built at a reported cost of $ 570 million. New Meadowlands Stadium reportedly cost $ 1.6 billion to build, making it the most expensive stadium ever sport (and not even have a roof!). Cowboys Stadium, by comparison, came to $ 1.3 billion (including the roof). AEG, the huge entertainment company that, among other companies, owns Staples Center and LA Live is the force behind the proposed field farmers, whose name comes courtesy of Farmers Insurance. The draft agreement would provide a key piece of AEG contractually obligated income, from $ 20 million for the first year and gradually increasing each year thereafter. Sources also claim that the agreement may eclipse one billion U.S. dollars if AEG can attract two teams.Of 121 current NFL teams that play the first four North American pro sports games (baseball, hockey, football and basketball), 83 teams have their home stadiums and arenas as a sponsor. I think it's definitely more of a Terry fad.By Playter [EXTRACT] When it comes to sports I am a traditionalist, in reality they are a traditionalist when it comes to all, but that's another story. I always (naively) hoped that the trend would have sold the naming rights to professional arenas and stadiums just a fad. Given the recent history, it is my hope fast fading.While practice is certainly not new, Fenway Park, Wrigley Field and Busch Stadium, all to promote the name of the business of its owner, and is not limited to North America, bids for you in these days have been completed are nothing less than shocking. If the arena owners and companies began to see the potential in all seriousness, it was considered reasonable in a partnership where both parties get an extra boost to see their profits. Companies should spend only a small percentage of advertising budgets in exchange for passive exposure to their brand and the owners would get a nice check every year in relation to any risk. Offers were generally three to ten years in length and annual license fees in the $ 500K to $ 1 million range.Things forever changed, however, when the light came into the world of American trade-Enron plan. As you may recall, in 1999 the company signed an agreement with the Houston Astros with their name on new baseball stadium. The agreement was for a total of $ 100 million in 30 years. The fact that Enron did not really have the money is a topic for another article, the point here is that changes landscape.As with everything in our society of the free market, prices at, and if you can get what The Astros have been to the base so that everyone else could ... and have here is a list of the top 10 existing plants: Citi Field (New York Mets) $ 400 million stadium JahrenReliant 20 (Houston Texans) $ 300 million 30 JahrenFedEx Field (Washington Redskins) $ 207,000 over 27 years, 000 American Airlines Center (Dallas Mavericks, Dallas Stars) $ 195 million over 30 years, Philips Arena (Atlanta Hawks, Atlanta Thrashers) $ 181.9 million over 20 years, University of Arizona Stadium (Arizona Cardinals) $ 154 million over 20 years Bank of America Stadium (Carolina Panthers) $ 140 million 20 years, Lincoln Financial Field (Philadelphia Eagles) $ 139.6 million in 20 years Lucas Oil Stadium (Indianapolis Colts) $ 121.5 million, more than 20 fields JahrenInvesco at Mile High (Denver Broncos) $ 120 million in 20 years, given the economic recession of recent years, one might have thought that the madness would end. In fact, the recently built New Meadowlands Stadium in New Jersey, home of the New York Giants and New York Jets at Dallas Cowboys Stadium and company names are not accepted. If they do, however, look for here are two more mega-deals will continue to be crucial Barclays Center in Brooklyn, New York (New Jersey Nets) $ 400,000,000 20 years arable Los Angeles (?) 700 JahrenJa 30 million dollars, you read that right $ 700 million, and not even have a team! Okay, I'm definitely a team, but still ... Fifteen years ago, charges were sufficient to name the cleaning staff to cover the wages for the year, are now almost pay for the stadium! A major influence on the appointment of commissions, the cost of the same stages. In 1989, the SkyDome (now Rogers Centre) opened in Toronto, was the first retractable domed stadium was built at a reported cost of $ 570 million. New Meadowlands Stadium reportedly costs $ 1600000000 construct, making it the most expensive stadium ever (and not even have a roof!). Cowboys Stadium in comparison, was $ 1300000000 (including roof). AEG, the giant entertainment company that, among other companies, owns Staples Center and LA Live complex is the driving force behind the anticipated range, the name comes courtesy of Farmers Insurance. The agreement would AEG project undertakes a critical piece of contract income, after starting from $ 20 million for the first year and every year increases gradually. Sources also claim that could put the brakes on Deal $ 1000000000 shadow when AEG, two current NFL teams in North America 121 teams.Of four games best professional sports games (baseball, hockey, football and basketball), 83 teams have their stadiums and home arena is named after sponsors. I think it's definitely more of a Terry fad.By Playter